Users will soon have a new feature that enables them to lessen the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform disclosed that it presently contains more than 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a global rollout. This shift aligns with a increase in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A large amount of this content is considered mass-produced AI material, a phrase for inferior, mass-produced content that is typically illogical or surreal.
Our research shows that a lot of users like content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the option to adjust the amount of that, according to their own likes,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are currently 1.3 billion videos on its app tagged as artificially created. Collectively, more than 100 mn videos are added to the platform each day, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the amount of AI content they view by using the content preference feature in the application and picking “AI-generated content”. Additional categories that currently be controlled under the setting cover politics, clothing, aesthetics, and dance.
Content Labeling and Policies
Its rules require content makers to identify “realistic” AI-made content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any believable artificial content that is unmarked can be removed under its community policies.
Furthermore, the service will now add an “AI-made” tag to content produced via its own AI tools, or identified by an cross-platform project for spotting artificial media. This action is intended to stop users from trying to bypass the labeling process.
AI Literacy Programs
The company is also establishing a two million dollar AI literacy fund for experts and organizations to produce informative material about ethical AI use. This program will support educational bodies focused on educating programming and robotics.
Moderation Strategy
TikTok has supported its content review process, amid debate over plans to lay off numerous safety staff in the United Kingdom. It is planning to reduce a significant number of roles in its trust and safety division in its British office, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive stated that human moderation would still have a role, but automated tools can safeguard staff by removing the most distressing content ahead of it gets reviewed by people. TikTok stated a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with dangerous material as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
